p.3
You need to lie to yourself, but not to the point where you’re jeopardizing your business.
That’s where data comes in.
p.4
We’re not suggesting that gut instinct is a bad thing. Instincts are inspiration, and you’ll need to listen to your gut and rely on it throughout the startup journey. But don’t disembowel yourself. Guts matter; you’ve just got to test them. Instincts are experiments. Data is proof.
p.5
Most entrepreneurs have been crushed, usually more than once. If you haven’t been solidly trounced on a regular basis, you’re probably doing it wrong, and aren’t taking the risks you need to succeed in a big way.
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