언어/Fighting churn with Data2 Ch2 p.44 p.44 Note that the churn rate does not use the total subscribers at the end or the subscribers acquired. p.45 the churn rate is based only on churn in relation to the subscribers at the start. If the churn were instead divided by the area of the end subscriber pool, it would be incoherent because that would mix parts of two pools and confuse the contributions of acquisition and retention wi.. 2021. 10. 10. Ch1 맨 처음 페이지 Churn-reducing strategy Core concepts/customer metrics Book chapters 1. Product improvement - Make more of the best features. - Makes the best features easy to find - Cohorts of metrics based on product use events identify engaging and disengaging product features. - Identify optimal feature-use ratios. 3, 5, and 7 2. Engagement marketing - Promote the best features. - Targeted product .. 2021. 9. 27. 이전 1 다음
