https://www.youtube.com/watch?v=gLgElpZB0F0&ab_channel=PreetiSemwal
1. Types of Experiments
a. A/B Testing
b. Multivariate Testing
c. Multi-Armed Bandit Testing
2. A/B Testing
a. An experiment where two or more variants of a page are shown to users at random
b. Statistical analysis is used to determine which variation performs better for a given conversion goal and whether the improvement is statistically significant.
c. Conversion goals can be around clicks, subscriptions, purchases etc.
d. The original page or the business as usual scenario is also referred to as the Control
3. When to use A/B Testing?
a. Test the dffering impacts of alternate campaign/web designs or approaches
b.
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