https://www.youtube.com/watch?v=n0sooz72RHA&list=PLH16hEQmixp6JACN5X0tkUJdyxJIL0b9w
1. Business Problem
ABC Insurance Crop. has a problem in retaining its customers, and it wants to advertise promotional offers to its loyal customers. For this purpose, it is considering the use of CLV.
2. Objective of the problem
To accurately predict the CLV of the customer for an Auto Insurance Company
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