https://www.youtube.com/watch?v=5I0PWrFXTqg&ab_channel=Hackle
1. EA의 심시티 사전 구매 AB테스트
https://www.optimizely.com/insights/blog/ea_simcity_optimizely_casestudy/
How EA Turned a Big Win into a Metropolis
06/22/2021 Editors note: Updated links. To see more recent posts, go here. SimCity 5 sold 1.1 million copies in the first two weeks of its launch in March 2013. 50% of sales were digital downloads. For EA, A/B testing was an integral to the release’s dig
www.optimizely.com
2. Super Sonic의 Human Vehicle AB테스트
5 A/B Tests You Should Be Running to Improve Your Hyper-Casual Game - Supersonic
A/B tests help you uncover opportunities that give your entire game a better chance for success. Here are the top 5 A/B tests you should be running.
supersonic.com
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